The Art of Interaction:

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A Guide on Social Media Usage for Business. 

Social Media has been used in business for a long time. It’s easily the most efficient method of communicating directly with your target audience outside of hitting them up at a local bar. Everyone uses social media, so it’s important to know how to stand out from the crowd and establish your business as a social media powerhouse.

There are two major methods for how to accomplish this, and they are, simply, interaction, and multimedia posting. This article will explain exactly what these are, as well as offer tips and tricks on how to best put them to good use. By the end of reading this, you should be able to make your social media accounts shine and overflow with creative content for the modern audience.

Interaction

If you’ve ever used Twitter, you may have noticed that big brands such as Tesco, Innocent Smoothies, and Waterstones are consistently well loved, and followed by a wide range of people. The reasoning for this is simple. They interact with their customers. Now, this may seem obvious, after all, that’s why customer service exists, right? Well, yes, but to chalk these brand’s success on Twitter up to their customer service department would be to do a disservice to the social media management behind the keyboard of those accounts. Taking a look at these accounts will reveal just what goes on in the world of social media. These companies will ask questions of their audience, they will respond to any answers they receive, as well as just having discussions with the people who choose to talk to them.

This has many clear benefits for the brand, as it portrays them as friendly, approachable businesses who care about the customer, as well as increasing their brand awareness, attracting a whole new range of potential customers. Engaging in often lighthearted conversations with their audience, these brands expertly achieve something entirely unexpected. Entertainment. Nobody expects a smoothie brand to provide some of the most culturally relevant, witty remarks of the moment. So when it happens, people flock to it like bears to honey. The interesting thing to note about these three brands is just how they interact with their audience. And that’s where the second section of this article comes into play…

Multimedia

The internet is a multimedia experience. Whether you’re reading a blog or watching a vlog, you’re bound to come across a large amount of the different file types in a day of browsing. Social media has the handy advantage of having access to nearly all of them together. In a single tweet, it’s possible to include regular text, emoji, hyperlinks, and a gif all at once. The advantages of this are plentiful. FIrst of all, having visually interesting social media posts increases the likelihood that people will stop scrolling in order to read them, as well as being more likely to be given priority in the algorithms that power the newsfeeds.

Another thing that should be noted about multimedia posts is the opportunity for creativity to come into play. After all, a picture says a thousand words, and with a 140 character limit, that becomes an absolutely vital asset. Mastering the art of the reaction image (a visual depiction of a thought or feeling, usually taken from a tv show or film) can lead to success on social media, as it combines both the concepts discussed in this article.

Hopefully these two points have taught you something about running social media accounts for business that you may not have known, and we trust that you’ll be able to put them to good use and increase your online audience in no time!

By Lee Currie

Koobr Design and Branding

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Date Added: 03 September 2015

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