Printing Tips by Essential Print Services

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At Derby Hub our ethos is to share business excellence and our members' presentations are no exception. Each week, we ask one of our members to share knowledge and advice about their industry. Presentations must be useful and not sell to the room. This ensures members get the most out of their membership and gain a good insight to that member's world.

This week's presentation was by: Yvonne Gorman, owner of Derby based print company Essential Print Services.

Brochure Printing - My Top 5 Print Tips:

  1. Brochures are like chocolates – Make them last as long as possible
    If you’re going to invest time and money in producing a brochure, don’t include information that may give it a short shelf life.
  2. Design & text - Less is more
    Let imagery and graphics do all the talking and keep text to a minimum. I find that customers like to browse and look at pretty pictures than read endless amounts of text.
  3. Pictures paint a thousand words
    ...but just because you have a camera, doesn’t make you David Bailey. If your images are not good for the job, then it may be time to hire a professional. Choose the right professional for the job. This will save you time and money and get the best results. If you don’t know any good photographers, I know plenty and I'd be happy to recommend them.
  4. Show me the paper! Request samples
    Any decent printer will be happy to provide you with plain mockups of a brochure free of charge. If the brochure is being digitally printed, then you can request a printed mockup on the actual stock before you go to print. This way, there are no nasty surprises.
  5. Order the essentials
    I’m a firm believer of only using and ordering what you need. OK, it doesn’t cost that much more to get double the quantity. But if you don’t get chance to send out the extras, then they are a false economy. I’ve lost count the amount of times I’ve heard, “the last printer sold me too many brochures and now we’re moving offices so they’re just going to gather dust – can you print me some stickers to put over the address?”Just buy what you need.

Don’t be afraid to let your print supplier know that you’re after a really good-looking brochure, that feels like quality but doesn’t cost the earth. It is possible. They’ve just got to use their initiative and think outside the box.

This is the disadvantage of using an internet based printer. There’s no one to call upon for advice. By typing in the spec you think you want, it won’t suggest a better way of doing things. Your artwork may go through an automated system and it quite often gets printed regardless of the quality or any errors.

If anyone needs advice or ideas, now or in the future, please don’t hesitate to contact me. I’d be delighted to talk to you or your contacts. What may be daunting or boring for you, is really fun and exciting for me.

So make my day – give me a call on 01332 418377.

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If you would like to know more about this member, why not request an invite to next weeks meeting.

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Date Added: 10 February 2012

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