Networking tips

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“Everything you need in life, you will have to go through someone else to get it. You have to do it yourself, but you can not do it alone! You need people and they need you, so invest in relationships to build your reputation” Rob Brown from “How to build your reputation”

We have found networking the best way of investing in these relationships and I have included below 3 tips that should if applied help improve the value of your networking activity:-

  • Follow up leads within 24 hours. Many good lead generation efforts go to waste due to poor follow-up. Some studies show that response rates to a follow-up call can diminish by 50% if you wait just 48 hours, and as much as 90% if you wait a whole week.
  • Create a referral form. Design a referral form and include it in your outgoing mail, with your newsletter, and e-zine and post it on your website. Since people are often unsure whether their contacts will find your product or service useful or relevant help them by asking questions that relate to the benefits your product or service provide (for example, “Who do you know who would benefit from…..?” or “Who do you know who needs help with [the problem that your product or service is resolving]?”
  • Check your business card. Ensure your business card accurately describes what you do. People might not remember you, but your card might be enough to get them to phone you. Print on the back of cards. Make your cards memorable.

To get the best out of the above, again I return to my theme that one of the best ways of increasing your sales and profit is networking and as such I would like to extend a personal invitation to you to attend a quickly growing Derby Hub group that meets every Wednesday lunch, 12.30 - 14.00 at the Ramada Encore on Pride Park, contact Derby Hub to book your place.

by Tony Miles of Milestone Management Accountants

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Date Added: 10 September 2012

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